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Insights & Stories

Explore industry trends, expert perspectives, and creative journeys that bring ideas to life.

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Attention Spans Are Shrinking… Your Script Better NotInsight
Attention Spans Are Shrinking… Your Script Better Not

If you think writing a microdrama is the same as writing a movie or TV episode, it’s time to level up your game.

January 22, 2025

From TV to TikTok: How Audiences Have Rewired Their Brains.Insight
From TV to TikTok: How Audiences Have Rewired Their Brains.

Not long ago, “appointment television” was the norm. Families gathered on the sofa to catch their favorite programme, from shows...

February 22, 2025

How AI is Changing The Vertical Drama LandscapeInsight
How AI is Changing The Vertical Drama Landscape

The rise of mobile-first viewing has transformed storytelling, and AI is now pushing the boundaries of vertical dramas.

March 22, 2025

How Did Microdrama Apps Turn Quibi’s Failure into a $146M Success?Insight
How Did Microdrama Apps Turn Quibi’s Failure into a $146M Success?

Quibi failed — but microdrama apps revived the format and turned it into a $146M success.

April 22, 2025

How to write for a vertical screen…Insight
How to write for a vertical screen…

As audiences move from big screens to mobile, vertical storytelling has become one of the most exciting frontiers in screenwriting.

May 22, 2025

Microdramas: The Fast Growing Short Form Video FormatInsight
Microdramas: The Fast Growing Short Form Video Format

Microdramas, the bite sized serialized videos typically 2–3 minutes per episode, are rapidly redefining digital storytelling.

June 22, 2025

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